It is said that when you visit the Trevi Fountain. The fountain was partially closed for tourists because the maintenance crew were sucking up all the coins. The city of Rome donates the thousands of Euros it retrieves from the fountain to the Caritas charity. The Battle of the Selfie Sticks. The battle of the selfie sticks was more amusing to watch than the fountain itself.

Towards a new paradigm in tap water service. In one of my earliest presentations. Where is the emotion? The biggest problem with branding a water utility is that the average consumer only spends a few minutes in direct contact with utility staff. The number of touch points between utility and customer, beyond the bill and the physical service, are minimal. The brand of water u.